With its rich history, wealth of museums and monuments, and vast array of natural beauty, the District has the potential to be one of the world's great tourist destinations. Unfortunately, the District isn't realizing its potential as a tourist destination. Unlike other cities where the prominent tourism industry promotes itself; here, the federal government doesn't maximize investments to promote the city's attractions. D.C. ranks seventh out of all U.S. municipalities in dollars spent to attract tourism.
Considering that tourism provides jobs at all experience levels—from minimum wage to executive positions— as well as supporting entrepreneurs and small business owners, it is a valuable industry in which to invest. The FCC is working with a wide range of partners, including Destination DC, Events DC, and Brand USA to enhance the District and region as a destination for tourism. Christopher L. Thompson, the President and CEO of Brand USA, is the chair of the Federal City Council’s tourism committee. A key project at the moment is the staging of the IPW Conference in DC. IPW is the travel industry's premier international marketplace and the largest generator of travel to the U.S. By creating a deeper connection between IPW and the District, the FCC and its partners hope to encourage more sharing and education about the sites D.C. has to offer.